Every parent dreams of their child walking safely through life—free from bullies. But even more than that, we dream of them living with confidence, joy, and purpose.
Unfortunately most anti-bullying programs only address one aspect of bullying, leaving children vulnerable and unprepared.
When our kids come home from school, scared and helpless after being bullied, it's heartbreaking. We want to help, but often don't know what to say or how to guide them through it. Maybe we didn't face bullying ourselves growing up. Or maybe today's bullying feels harsher, more hateful, and more complex than it used to be. And in those moments, we not only feel their pain—we feel our own. We want to give them tools, but we don’t have them. That gap can leave us frozen, overwhelmed, even immobilized.
Deep down, though, we know the answers are out there. We know we’re meant to be the hero our child needs.
- Your stomach drops every time your child pretends to be sick to avoid going to school
- You feel helpless watching your once-confident child become withdrawn and anxious
- You lie awake at night worrying about the long-term emotional damage being done
- School officials offer generic advice that doesn't solve the real problem
- You're afraid your child might develop social anxiety that follows them into adulthood
- You worry that your child is suffering in silence, afraid to tell you everything
- The thought of your child facing another day of torment breaks your heart
I understand this deeply, and I want to help.
I was bullied in nearly every way possible. At the time, I had almost no self-confidence, and I now see how that made me an easy target. As I grew older—even into adulthood—I made it my mission to build my confidence and learn how to stand strong, because I knew deep down that confidence was the ultimate tool that would make a difference for the bully, and for life.
As part of this search for confidence, I also spent more than 20 years training in self-defense – and eventually friends, family and parents began asking me to help their kids learn to fight since they were having bully problems.
But although I could teach these kids to fight, I quickly realized something powerful: the real victory is teaching kids how not to fight—how to avoid, defuse, and prevent bullying before it starts.
That's why I created Bully Defense 101® and my proprietary Mental, Verbal, Physical System® – a simple, step-by-step framework to give parents and children the strategies they need.
The Mental Game:
Build unshakable confidence through skills like Awareness, Avoidance, Evasion, and Cyberbully defense—so your child feels prepared before a bully ever strikes.
The Verbal Game:
Win the war with words. Your child will learn exactly what to say (and what not to say) to shut down bullying before it even starts
The Physical Game:
Equip kids with safe, non-violent responses — and learn the proof why self-defense training outside this program can dramatically reduce bullying.
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Your child will walk with visible confidence that naturally deters bullies
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You'll sleep better knowing your child has the tools to handle any situation
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Your child's grades will hopefully improve as school becomes a safe place again
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You'll see your child's natural personality and joy return
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Your child will develop social skills that will benefit them throughout life
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You'll feel empowered as a parent, knowing you've provided critical life skills
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Your child will build competence that transfers to academics, sports, and future career
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Your family will experience less stress and more happiness
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Your child will feel safe to be their true self in all situations
My son has been working with Kevin on self-esteem, peer pressure, dealing with bullying, positive communication, social skills and assertiveness. As a direct result, (my son) has improved significantly socially and emotionally. He has been able to foster healthier relationships, express himself in positive ways and handle difficult situations at school appropriately."
Marie R., CA
Parent, Master of Public Health (MPH)
I have had the honor to observe Kevin's dedication and design to empower youth, by imparting self-worth and belief into their lives, and allow them the opportunity to realize the potential of growth they possess. I have seen the effective, positive impact firsthand that his program has made."
Mitzi K., CA
High School Teacher, High School Athletic Coach
Soon after completing the bullying classes, my son was confronted by the classroom bully. Kevin Daniel's 'buzz' words came to his mind: Eagle Eyes, Defensive Stance, Vocal Commands. Having tools to deal with the challenges makes us more confident and less vulnerable."
Yvonne H., CA
Parent
Kevin worked with a student in my 4th grade class last year who had difficulties with confidence, making friends, and interacting in and out of the classroom. With Kevin’s help and training, I began to see many positive changes in this student. He began participating in class (answering questions, raising his hand, offering his opinion), he also began to make positive steps toward developing friendships, which have continued to last into this school year. This program is a great confidence builder for kids who need help feeling good about who they are and what they have to offer in this world."
Julie Payne
4th Grade Teacher
Capistrano Unified School District, CA
Kevin Daniels came to talk to our youth at the Boys & Girls Clubs of Capistrano Valley and did an awesome job connecting with them on the topics of bullying and standing up for yourself. He was very animated and interactive with our members which can be hard when you are presenting to over 100 elementary school kids. I am appreciative of the knowledge Kevin shared with my team and our members at the Club."
Gabriella Littlejohn
Teen Director
Boys & Girls Clubs of Capistrano Valley
Ready to Begin?
I offer a free Coaching Call where we’ll talk through your child’s challenges and create a personalized starting plan. Together, we’ll uncover the answers your child is looking for—and help you feel confident as the parent who can deliver them.
Schedule a Free Strategy CallIf you're here reading this, it's because you love your child enough to do something about the challenges they're facing. That speaks volumes about the kind of parent you are.
I created this program because I wish someone had given my parents the tools to help me when I was struggling with bullying as a child. I know firsthand the lasting impact that bullying can have, and I'm passionate about giving children the tools I never had. This isn't just about stopping bullying in the moment—it's about building confidence that will serve your child for life. Your child already believes in you—and my heart is to stand with you, making sure you both have the tools to meet life’s tough moments with courage and confidence.
Kevin Daniels is the founder and Chief Inspiration Officer at Bully Defense 101®. Painfully shy and bullied as a child, he has spent his entire life researching and testing the best ways to grow rock-solid self-confidence. For over the past decade he's put together the best and most complete way to deal with the bully: how to stay safe, how to grow your self-confidence and competence, and how to stop a bully problem before it even starts. Mission-driven to provide parents and their children the best and most comprehensive bully defense possible, he's created his proprietary: Mental, Verbal, Physical System (MVP) – a ground-breaking training course addressing each of the three critical ways to deal with the bully: #1 How to deal with the bully Mentally, #2 How to deal with the bully Verbally, and how to deal with them Physically. He has spoken at schools and hundreds of Boys and Girls Club kids on growing unbeatable Self-Confidence, building Personal Power, and How To Handle The Bully. He's also been featured on The Safest Family On The Block podcast and has an extensive library of free strategies and techniques on his social platforms @BullyDefense101.
